0 = Male
1 = Female

Age category
1 = 18-24
2 = 25-34
3 = 35-49
4 = 50-64
5 = 64+

Shopping frequency
0 = First time
1 = < 1/month
2 = 1/month
3 = 1/week
4 = > 1/week

First time reason
1 = Disliked other stores
2 = Promotional
3 = Friend
4 = Other

Regular reason
1 = Prices
2 = Convenience
3 = Service
4 = Other

Primary department
1 = Automotive
2 = Sporting
3 = Clothing
4 = Appliances
5 = Electronics
6 = Tools
7 = Other

Made purchase
0 = No
1 = Yes

Method of payment
1 = Cash
2 = Check
3 = Credit card
4 = Debit card
5 = Store card

Follow-up via
1 = Mail
2 = Phone
3 = E-mail
4 = In-store
5 = Not at all

Distance from home
1 = < 1 mile
2 = 1-5 miles
3 = 5-10 miles
4 = 10-30 miles
5 = > 30 miles

1 = Store 1
2 = Store 2
3 = Store 3
4 = Store 4
5 = Store 5

Price satisfaction
1 = Strongly Negative
2 = Somewhat Negative
3 = Neutral
4 = Somewhat Positive
5 = Strongly Positive